In 2024, we received inquiries about Japanese food products from over 60 countries and regions.

Here, we’re introducing the most requested items from those inquiries. This article will give you insight into which products are gaining attention in other countries.

If you're interested in any of the items, samples are available for request, so feel free to contact us.

Request samples here →

1.Waffle Cookies Gaining Rapid Popularity

The waffle sandwich with chocolate and strawberry flavors quickly became a popular product last year. This high-quality, premium cookie is an easily approachable flavor for international consumers.

Product Name: Waffle Cookie Royal Chocolate Sandwich Plain / Strawberry
Shelf Life: 180 days
Brand: Zelico
Inquiring Countries/Regions: USA, Taiwan, UK, etc.
Product details can be found here.

2.Cream Cheese Daifuku Becomes a Long-Standing Favorite

The smoothness of cream cheese perfectly complements the sweetness of daifuku, creating a premium confection. This is a must-try for those seeking products from Hokkaido.

Product Name: Hokkaido Cream Cheese Daifuku
Shelf Life: 120 days
Brand: Zelico
Inquiring Countries/Regions: USA, Taiwan, Hong Kong, Philippines, India, etc.
Product details can be found here.

3.Dorayaki Receives Inquiries from Over 10 Countries

The popular dorayaki has gained high recognition, leading to numerous inquiries from various regions. We offer a wide variety of flavors, including matcha, strawberry, white peach, and butter dorayaki.

Inquiring Countries/Regions: Southeast Asia, New Zealand, Australia, Italy, Estonia, Colombia, Saudi Arabia, etc.
Product details can be found here.

4.Ciders, with Yuagarido’s Amaou Strawberry Flavor Being Particularly Popular

Last year, there was an increase in inquiries for beverages. Among them, Yuagarido’s Amaou Strawberry Cider has been a popular choice, especially as a delightful gift option.

Product Name: Yuagarido Cider Strawberry Flavor (Amaou)
Shelf Life: 540 days
Brand: TOMOMASU DRINK
Inquiring Countries/Regions: United States, Canada, etc.
Product details can be found here.

5.The Milqueen Tart Continues to Gain Strong Support

One of the most requested items from Hokkaido brands is the Milk Queen Tart. Its adorable shape makes it a popular choice, especially as a gift.

Product Name: Hokkaido Milqueen Milk Tart Cookie
Shelf Life: 180 days
Brand: Suzuki Eikodo
Inquiring Countries/Regions: Southeast Asia, Australia, etc.
Product details can be found here.


If you're interested in any of these products, feel free to reach out for more details!

For inquiries regarding sample requests or import possibilities, please contact us here

Other Noteworthy Products Beyond the Sweets Ranking

While this isn't part of the Japanese sweets ranking, we'd like to highlight some other popular products at Zelico. In addition to sweets, items like soba and udon are also in high demand.

Feel free to explore these delicious and unique offerings!
 

1. Recommended Grape and Muscat Products

At Zelico, we offer a variety of grape and muscat products beyond just gummies, candies, and chocolates. You can also find delicious grape and muscat juices and alcoholic beverages. Check out the full list here.

Popular Gummy Among Middle and High School Students in Japan:


Kabaya Foods　Pureral Gummies


Assorted Shine Muscat-flavored Candies:


SENJAKUAME HONPO　Shine Muscat Assortment Candy

Easy-to-Drink Muscat Alcohol Popular with Women:


NAKANO SAKE BREWERY Muscat Alcohol

We offer approximately 40 different grape and muscat products. Check out the full list here.

2. Recommended Noodles

While ramen remains incredibly popular, interest in exporting soba and udon noodles has also been growing. Japanese noodles, especially as gift items, are a great option.

Enjoy Unsweetened Matcha in Soba:


Kanesu Manufacture Noodles  Matcha Soba

High-End Japanese Brand:


Kanesu Manufacture Noodles　Ibo-no-Taki Banshu Udon

Classic Instant Ramen:


Kanesu Manufacture Noodles　Yatai-style Soy Sauce Ramen

We also carry somen noodles and more. Check out the full noodle selection here.

At Zelico, we don't just focus on Japanese sweets—we offer a wide range of products for export worldwide.
For more information on exports and frequently asked questions, please refer to the section below.

Frequently Asked Questions

Q. What countries can you export to?
A. We can accommodate exports to virtually any country.

Q. What types of products do you handle?
A. We offer a wide range of Japanese brands, including snacks, food products, seasonings, alcohol, frozen foods, and more.

Q. Can I request product samples?
A. Yes, we can provide samples. For more details on specific products or export methods, please feel free to contact us.

Q. Can you provide the documents I request?
A. With our extensive experience, we are generally able to meet such requirements.

Q. Do you have FDA contracts?
A. Yes, we handle many FDA-compliant products.

Q. What kind of company is Zelico?
A. Zelico is a Japanese company with a 140-year history.

Zelico will continue to provide high-quality Japanese products to customers around the world.
While we’ve introduced some popular sweets from Tokyo, feel free to inquire about other Japanese food products as well!

For more detailed information on Japanese food, please visit our blog here.