Tokyo snacks are gaining global attention in the B2B market.

Tokyo, the heart of Japan's culinary culture, is renowned for its innovative ideas and exceptional quality. These unique qualities have earned Tokyo-made snacks widespread acclaim from buyers around the world.

In this article, we’ll explore why Tokyo snacks are so popular overseas and introduce some highly recommended products available through Zelico.

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From Premium Treats to Healthy Options: Discover Popular Japanese Snacks

When you think of Japanese snacks, does Kappa Ebisen or KitKat come to mind?

At Zelico, we offer classic favorites, but we also recommend snacks that are set to become the next big hit. Explore our lineup and find your next bestseller!

1. Umai Wa: A New Twist on the Beloved Umaibo

Umai Wa transforms the classic Umaibo into a fun, ring-shaped snack with a light texture and bold, rich flavors.

This unique shape and delicious taste have made it a hit internationally. It's also perfect for parties and events!

Product Name: Umai Wa (Flavors: Takoyaki, Mentaiko, Salad, Cheese)
Shelf Life: 150 days
Brand: RISKA
More details can be found on this page.

2. Premium Snacks Gaining Popularity in Tokyo

A popular choice for gifts, these premium shrimp senbei are in high demand. 
Available in two flavors—Japanese Taste and Cheese Taste—they offer an elegant and refined snacking experience.

Product Name: Shrimp Senbei ＜Japanese Taste＞, Shrimp Senbei ＜Cheese Taste＞
Shelf Life: 180 days
Brand: Zelico
More details can be found on this page.

3. Eco- and Body-Friendly Upcycled Senbei Gaining Attention

These snacks are made using upcycled ingredients like soy pulp (okara) and sweet potato skins, which were previously discarded. 
With growing interest in SDGs (Sustainable Development Goals) among Japan's younger generation, these next-generation snacks are creating quite a buzz.

Product Name: Rokkarado Okara and Sweet Potato Skin Cracker
Shelf Life: 180 days
Brand: KURIYAMA
More details can be found on this page.

4. New Texture Mochi Rice Caramel Snack

This unique snack combines crispy rice crackers made with 60% mochi rice, soaked in fresh caramel for an irresistible taste. Produced by a manufacturer in Hokkaido, it has also been gaining attention in Tokyo.

Product Name: Mochippusu Nama Caramel
Shelf Life: 180 days
Brand: HANABATAKE RANCH
More details can be found on this page.

Why Tokyo Snacks Are Popular in the Global B2B Market

In addition to the snacks mentioned above, many unique snack products are being created daily in Tokyo. The high quality and safety standards are not the only reasons for their popularity overseas—it's also the irresistible flavors that attract people around the world.

1. Unique Flavors and Diversity

Tokyo snacks offer a wide range of flavors, from traditional Japanese tastes like matcha, yuzu, and shrimp to contemporary options such as cheese and caramel. This diversity makes Tokyo snacks an exciting choice for international markets.

2. High Quality and Safety

Japanese food is renowned for its high quality and safety, and snacks made in Tokyo are produced under strict quality control standards. This gives overseas buyers confidence in sourcing these products. Tokyo snacks also attract attention for their trendiness and uniqueness, leading to many inquiries.

3. Appeal to the Gift and Premium Market

With stylish packaging and a sense of luxury, Tokyo snacks are perfect for the gift market and premium product lines. The sophisticated design that reflects Tokyo's modern elegance makes these snacks an attractive option for overseas customers.

Expand Your Business Opportunities with Japanese Snacks from Tokyo!

Tokyo-based snacks are gaining popularity overseas due to their uniqueness and high quality, creating new business opportunities in the global market.

Zelico, with its extensive experience in international exports, is here to be your strong ally in bringing Japanese snacks to the world.

Below are some frequently asked questions. Please take a look for more information.

Frequently Asked Questions

Q: What countries can you export to?
A: We can export to virtually any country.

Q: What products do you handle?
A: We offer a wide range of Japanese products, including snacks, food, seasonings, alcoholic beverages, and frozen foods.

Q: Can I request product samples?
A: Yes, we can provide samples. For more details on products and export methods, please feel free to contact us.

Q: Can you provide the necessary documentation we require?
A: We have extensive experience and can generally accommodate most documentation requests.

Q: Do you have FDA certification?
A: We handle many FDA-compliant products.

Q: What kind of company is Zelico?
A: Zelico is a well-established Japanese company with over 140 years of history.

　
Zelico will continue to provide high-quality Japanese products to customers overseas.

This time, we introduced popular Tokyo snacks, but feel free to inquire about other Japanese food products as well!

For more detailed information on Japanese food, please visit our blog.