In Japan, you'll find a delightful array of chocolate snacks, from timeless favorites to trendy newcomers, all cherished by chocolate lovers far and wide.

In this article, we're thrilled to introduce Zelico's popular chocolate snacks. While these treats are well-loved in Japan, they might still be a delightful discovery for those abroad. Take a peek and enjoy!

1.Chocolate snacks that you just can't stop reaching for

Let's start with the classic “Choco-bou” which means “chocolate stick” in Japanese.
Not your traditional chocolate bar, this snack features chocolate-coated light bites, beloved in Japan for their crispy texture that has been cherished for years.

2.Chocolate snacks developed for the wider Japanese population

“Mugi Choco,” with its light texture and affordability, is a beloved treat enjoyed by people of all ages, from children to adults. 

Its history is said to date back to around 1950, a time when chocolate was still considered a luxury. Seeking to make sweets more accessible and enjoyable for everyone, the chocolate manufacturer "Lehman" is said to have created "Mugi Choco."* 

“Mugi Choco” consists of wheat or barley puffs coated in chocolate. It's a recommended snack for those seeking a quick, easy chocolate treat.

*Various accounts exist of how this type of chocolate snack came to be.

3. A uniquely Japanese confection: chocolate-covered rice crackers

Even outside of Japan, there's been a growing interest in "arare," which is a salty, bite-sized, rice-based fried snack.

Have you heard of “arare” adorned with matcha or strawberry-flavored chocolate?

“Chocolate Arare” offers a delightful blend of sweet and salty flavors by coating light soy sauce rice crackers with chocolate. Its bite-sized pieces make it a popular snack choice. 
Whether you prefer matcha or strawberry, choose your favorite flavor and indulge!

4. Chocolate-coated “Kaki no tane (small rice crackers)”

It's a popular Japanese snack that's also a favorite souvenir for tourists. 
“Kaki no tane” is a popular rice cracker snack that stands out for its spicy kick, and the chocolate coating creates a perfect balance of sweetness and heat.

We've expanded the reach of “Kaki no tane” by establishing a local subsidiary in the United States, producing them locally and introducing a fresh, unique tangy soy sauce flavor. If you haven't tried it yet, we encourage you to give it a taste.

Japanese chocolate snacks are always evolving, and we're excited for what's to come!

Zelico is proud to be born from a Japanese company with a rich 140-year history, and we're committed to bringing you delightful treats from Japan.

If you're curious about Japanese snacks, please don't hesitate to reach out to Zelico. 

FAQs

Q: What countries does Zelico export to?
A: We generally cater to all countries.

Q: What kind of products do you handle?
A: We offer a wide range of Japanese brands and products, including snacks, foods, seasonings, Japanese sake, and frozen foods.

Q: Do you handle sample orders?
A: Yes, sample orders are available. Please contact us for more information on which products are available for sample orders, and details on method of export.

Q: Can you provide the specified documents we request?
A: With our extensive experience, we can generally accommodate your requests.

Q: Do you have an FDA contract?
A: We handle many FDA compliant products.

Q: What kind of company is Zelico?
A: Zelico is a long-standing Japanese company with a 140-year history.