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2023.06.08

Popular worldwide! What is the secret behind the deliciousness of Japanese matcha sweets?

Among Japanese snacks and sweets, those made with matcha are particularly popular. Matcha not only boasts an attractive appearance but also captures attention worldwide due to its delightful flavor and healthy qualities.

In this blog post, we will uncover the secrets behind the delectable taste of matcha sweets and delve into the myriad of health benefits that matcha offers to the body.

We will also introduce some recommended Japanese sweets made with matcha, so if you're curious about Japanese matcha sweets, we encourage you to check them out.

Matcha tea whisk and bowl

What is the secret behind the deliciousness of matcha sweets?

The secret to the deliciousness of matcha sweets lies in their unique flavor profile, often described as "mildly bitter." While sweets are typically associated with sweetness, the combination of this mild bitterness creates a perfect flavor balance, resulting in an exquisite taste that is not excessively sweet.

Even those who are not fond of sweets or the unique flavor of matcha can still delight in matcha sweets, as they strike a perfect balance with just the right level of sweetness. The combination of matcha and sweetness creates a harmonious and delightful treat, maximizing the strengths of both elements.

The secret to the deliciousness of matcha sweets lies in their unique flavor profile, often described as "mildly bitter." While sweets are typically associated with sweetness, the combination of this mild bitterness creates a perfect flavor balance, resulting in an exquisite taste that is not excessively sweet.

Even those who are not fond of sweets or the unique flavor of matcha can still delight in matcha sweets, as they strike a perfect balance with just the right level of sweetness. The combination of matcha and sweetness creates a harmonious and delightful treat, maximizing the strengths of both elements.

Cold matcha with matcha sweets

Expected Effect: Relaxation Effect

Matcha offers more than just its delicious taste. It is known for its ability to induce relaxation. With its delightful aroma and rich flavor, matcha contains unique components that can help alleviate stress and bring a sense of calmness to the mind.

Matcha tea powder

Introducing Popular Matcha Sweets in Japan

Now that you have discovered the diverse benefits of matcha on the body, you may now be thinking, "I definitely want to try matcha sweets!"


1. Kyoto Matcha Sweets Selection

If you enjoy crispy texture, we recommend trying gaufrettes (wafer-like cookies) or pies. "Kyoto Matcha Sweets Selection" offers a delightful taste comparison with two types of confectioneries: gaufrettes filled with Uji matcha cream and matcha pies made with matcha-infused dough.

Gaufrettes are Japanese-style variations of the traditional French cookies called "gaufre" from the northern region of Lille. They feature a thin, wafer-like cookies with a sweet cream filling sandwiched in between.

Matcha pies are baked to a crisp texture, similar to cookies or biscuits. When you bite into either of them, you can enjoy the delightful combination of the crispy texture and the mildly bitter taste of matcha.
Kyoto Matcha Sweets Selection

2. Kyoto Matcha Chocolate Daifuku

If you're looking to savor a delightful chewy texture, we highly recommend trying the "Kyoto Matcha Chocolate Daifuku." These bite-sized treats consist of matcha-flavored mochi wrapped around white chocolate.

By enrobing the sweet chocolate with the mildly bitter matcha, it creates a delightful harmony of flavors that is not overly sweet. With the softness of the mochi rolling on your tongue and the chocolate melting in your mouth, it's an irresistible indulgence we suggest you try!
Kyoto Matcha Chocolate Daifuku

3. Japanese “Enmusubi” Taiyaki, Matcha

If you enjoy a fluffy texture, how about trying the Japanese “Enmusubi” Taiyaki? Taiyaki is a traditional Japanese baked confectionery shaped like a sea bream.

The soft and fluffy castella cake is generously filled with delightful and subtly sweet matcha cream. In addition to matcha, we offer a range of flavors including azuki, custard, and chocolate. We encourage you to explore these different flavors, compare their tastes, and find your favorite.
“Enmusubi” Taiyaki

4. Tokunou Milk Matcha Caramel

If you are craving a smooth and creamy texture that melts in your mouth, we suggest trying our caramel-type sweets. "Tokunou Milk Matcha Caramel" features a combination of rich matcha caramel and sweet milk caramel, layered together to create a delightful treat.

When you put it in your mouth, the rich flavors of matcha and milk blend together. Whether you let it dissolve like candy or chew on it, it tastes delicious. This bite-sized treat is perfect for enjoying after a meal or indulging in a relaxing moment before bedtime.
Tokunou Milk Matcha Caramel

Summary

In this blog post, we introduced delicious and healthy Japanese matcha sweets. Matcha offers a variety of beneficial effects, including boosting the immune system, inhibiting body fat, preventing lifestyle-related diseases, and providing a relaxing effect on the body.

Besides the sweets featured in this blog post, Zelico also offers a wide selection of delectable matcha sweets. Why not indulge in the captivating flavors of matcha with Zelico's delightful sweets?

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